We implemented a complete overhauling design and performance optimization strategy to improve user experience, conversions, and local SEO growth.
Overview
Commercial Service Co. Serving Monterey, Santa Cruz, San Benito and South Santa Clara counties in California, Commercial Service Co. provides a full commercial HVAC, refrigeration and food equipment service. 24/7 emergency repair, preventive maintenance programs plant-roots professional equipment installation local service-based company serving restaurants and grocery stores to the restaurant and commercial facilities.
Our agency was solicited to update their digital presence, increase search visibility and inbound requests for service.
The Challenges
Design outdated, not credible and not modern
There is poor mobile responsiveness
Limited lead generation structure
Long load speeds that are affecting user experience
Our Strategy
Modern UX/UI Redesign
- Clean, professional industrial design
- Well-defined service sections with a prominent visual hierarchy
- HVAC, refrigeration, equipment repair
Mobile-First Development
- A fully responsive design for optimizing emergency searches
- Simplified menu for quick access to services
- Clearly defined service segmentation HVAC
Conversion Optimization
- Prominent 24/7 emergency phone number
- Frequency of “Request Service” and “Contact” CTAs
- Simplified lead capture forms
Performance Optimization
- Image compression and performance tuning
- Clean backend structure for scalability
- Improved page load time
Portfolio Gallery
Results & Impact
The new platform accommodates Commercial Service Co.’s long-term growth and strengthens their role as a responsive, dependable commercial services leader. The new website yielded measurable results:
