Outdated Visual Presentation
The existing site did not do justice to the firm’s premium positioning or sophistication of its interior design projects.
Limited Portfolio Structure
Project showcases were often not well-sequenced or visualized, making it hard for visitors to look through alphabetically organized projects.
Weak Brand Storytelling
The website failed to convey the firm’s design philosophy, process, and expertise in a way that would resonate emotionally with potential clients.
Minimal Conversion Strategy
A consultation funnel was missing entirely, and calls-to-action were not positioned to effectively generate inquiries or interest from users
Poor Mobile Optimization
The mobile browsing experience was inconsistent, leading to low engagement and limited usage on smartphones and other mobile devices.
Performance & Speed Issues
Oversized or unoptimized images slowed page load times, harming user experience and contributing to lower search rankings and engagement