In this growing Digital century, designing a website is not a rocket science anymore. However, when we speak about the quality website design and development with the list of website quality checks, it might be a challenging task and most of the people face the problems while doing quality checks.
Let’s see how fast your website should be and how website speed can affect your conversion ratio and your website ranking on Google.
Did you know that every website which loads faster (in less than 2-3 seconds), the conversion ratio and user experience increase by 30%?
A fast loading website can share the better user experience and leads to lower bounce rate. When user can access the information on your website fast, they can easily navigate through the content on it.
So you might be wondering about, how fast my website is? Or how fast loading website should be? In that case, let’s jump into the common questions about the website speed and performance!
How to measure your website speed?
When we say things about quality code development on your website, your website should load in 2-3 seconds. Moreover, users are eager to navigate the content on your website so less loading speed could be an advantage as it keeps them on your website for more time.
You might be wondering again that, does my website meet the quality code development standards or does my website opens 2-3 seconds?
To check your website speed, there are various website & mobile speed test engines where you can see your website performance report. Most common speed test engines are, GTMatrix and Google Speed Insights.
What is the Page Load time and what are the type of the Page Speeds?
As we have gone through the website load time, we need to know about the Page load time and page speed types.
Page load time is the time between someone clicks on your link and the content they can see at the first load of the website. In most cases it is hard to understand but, it is the truth is your website loads in pieces and your page speed load varies.
Generally the different aspects are there such as, Browsers, Server Speed, Devices, Internet speed etc.
Now you know that, data on your website loads in pieces and not at a time, there are different type of Page Speeds to understand the speed essentials of your website.
FCP (First Content-full Paint): The time taken between the user requests to the server responses to show the first piece of content on your website is FCP. First Meaningful Content should be less than 2 seconds or less.
DLC (Document Loaded Compensation): The time taken to load every script on your website and show to the end user is DCP. Generally, Document Loaded Compensation should send the less request to the server to load your website faster.
How to go through the Google Speed Insight report?
Since Google has been adding more and more clause to the “How your website speed should be to help you rank better on Google”, they have the Page Speed Insight tool where anyone can check their website speed and performance report.
They have introduced various type of speed zones in the color differentiation, Red, Yellow and Green.
Red Zone means your website has serious issues in the loading in less time. It could be counted between (0-40) and falls into slowest zone.
Yellow Zone means your website has some issues and warnings that could be improved. It could be counted between (50-89), the middle slow range zone where you could improve more in your website.
Green Zone means your website is running ideally and scores between 90-100. If your website falls into this zone, you do not need to worry about the site speed and its measures.
Since we have known enough, let’s go through the most common question of all the time where users generally ask about,
Why my website should faster/ why does it matter to have a faster website?
Here are the most promising reasons about why does it matter to have a faster website.
It could affect your Ranking on Google:
Google has announced that, fast loading website could be beneficial to your search rankings. Since Google is serving the fastest search experience to their researchers, they are adding to their clause that faster website could add values to their services.
Generally, most of the leads/ consumers converted through your first appearance of your website and if it loads faster, it adds the valuable impact to your web presence.
It could affect to Page Navigation and User Experience:
Web User Experience is more likely an experience of navigation to your website content. If the page speed is higher, users can see and interact with your content in less time.
Moreover, more loading time can cause users to bounce from your website where the conversion ratio will be affected and your website will not be adding the sales value to the brand.
Top 5 Tips to improve your website speed
Since we have gone through the website speed & performance basics, let us go through the top tips to improve your website.
Optimize the content on your website:
To improve the page speed of your website, your content should be optimized for web viewers. The images and the files that has been uploaded to your website should be using less server memory so that server can request that data in less time.
Optimize the HTML, CSS & JS:
Generally, optimizing HTML, CSS & JS means removing the unused code that is loading at the First Dynamic Content Compensation. In most cases, people use inline coding practices with removing the white space between the codes.
Minify HTTP requests:
HTTPS requests are the requests done by your website to the external links or external server content where it takes more time to load the First Meaningful Paint & Dynamic Content. Make sure to have as much as possible less HTTP requests to your site.
Use Content Delivery Network (CDN):
CDN is the external network delivering the content from their fastest servers to your website. This could reduce the page load and your website could load faster.
Use Browser Caching:
Browser caching is when someone visit your website multiple times, your website should not load all the content from the scratch. Moreover, it adds the user experience value and browser stored data can show the content that has been delivered before with stored cache memory (Cookies).
Let’s help you to load your website faster!
Since you have gone through our knowledge based blog, you could now improve your website speed by following the respective points.
If you are unable to do that and still facing the issues, let our experts help you improve your website with all the quality check measures.
With over a 4 years of experience, we have delivered some amazing web experience to our users and enabled their website’s speed faster.